About Us

You shouldn’t have to spend precious time holding your agency’s hand.

You deserve to hire an agency that understands you and your organization.

An agency that can hit the ground running.
That makes your life easy.

That makes you look great.

You should be working with professional services experts.

The professional services industry deserves a partner that understands the complexities of their offering, their company, and their clients.

As former Big-4 employees, we get it.

We balance deep expertise in professional services with creative thinking to create strategy, messaging, and media that helps you transform your offering into a market-leading asset.

Let's help you build trust—together.

Trust is at the core of B2B growth, and that’s why we’re named Fide. We help our clients to become the most trusted advisors in their specialty, using media, messaging, and marketing to break down sales barriers before the conversations even start.

Building trust at scale means going to market with the right media in the right places at the right time. We can help you to craft the value proposition, the strategy, the assets, and the distribution plan to get there.

From “maybe I’ll consider this” to “let’s book a meeting in the next 15 minutes.”

In a world where perception is reality, we help you transform the way clients see your offering.

We help you to create messaging, positioning, and branding that separates your offering from pack. Then, we help you to bring the media you need to life: from banners to videos to interactive web experiences, we make even your most ambitious ideas a reality.

Core Team

Built around professional services expertise and creative excellence. You won't find another team with this kind of expertise in any other agency, period.
Headshot of Dan Beresh, founder of Fide.
Daniel Beresh | Founder

Former client-facing Creative Director at Deloitte Digital, Dan brings a deep understanding of the professional services landscape. Dan started his career as a commercial director in Hollywood, and he brings a creative-first lens to everything that Fide does.
Headshot of Joe Simone, Fide's Creative Director.
Joe Simone | Creative Director

Joe spent 11 years leading creative teams at PwC before joining Fide, and has spent his entire career in B2B marketing. Unsatisfied with conventional approaches, his creative always pushes the envelope of what’s possible in a consulting environment, pulling references from B2C and the latest trends to make cutting-edge work.
Headshot of Thiviyaa Sehasothy, Fide's Account and Project Manager.
Thiviyaa Sehasothy | Account and Project Manager

Thiviyaa has over 10 years experience managing creative projects across TV, print, and digital. Thiviyaa is also a professional artist with a global clientele, adding a creative perspective to her strategic and project management expertise.
Producer Nathan Ciprick sits in a film frame to assist cinematographer Mark Utley with lighting. Seen through a professional SmallHD camera monitor screen.A film shoot inside a consulting partner's home. The film crew prepares the equipment in anticipation of shooting an interviewLooking through the monitor of a Blackmagic camera to see a perfectly-lit interview setup. A production assistant looks into the camera to test focus.On set with a professional camera and actor.On set in a plant with appropriate food safety gear on. One director of photography and one camera operator shoot using complex, expensive, professional equipmentLooking through the screen of a RED camera to see two actors in a kitchen preparing to shoot a scene.A still frame from an animated video. Cartoon style characters collaborate in an office setting. They write on a big, busy chalkboard.A still frame from a two-dimensional animation. A sphere with a face speaks to a triangle inside a nightclub.A still frame from a fun, cartoon animation. A bee drives a steam-powered train on tracks through his hive.A still frame from a high-tech animation. Dollar signs appear above circles that analyze the worth of a rough diamond.A still frame from a collage-type animation with the words "Struck Me" on the left hand side.A still frame from an animation. A 3D tunnel with the words "Transform" and "Modernize." Slick, professional animation quality.

Global Clientele

We're built to work across time zones, currencies, and cultures. Almost all of our clients have globally distributed teams. We make it easy to coordinate across oceans and develop work that resonates globally.

Here are a few places where our clients work, and where our work has been published.
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Our Values

Honesty & Accountability
We aren’t here to pull the wool over anyone’s eyes. We work as partners with our clients, co-creating solutions that maximize their investment in us. We are driven to create the maximum impact, and will speak up if we believe we’re going down a road that runs counter to our clients’ end goals.
Service
We exist to serve clients, and we wouldn’t be here without our many trusted partners. We put our clients’ goals ahead of our own, measuring success by the success of our clients.
Ethics
In our work, we are giving our clients a megaphone to communicate their message around the world. We believe that message should be an honest representation of their services, and should be based on verifiable facts. Above all, we exist to do the right thing. To that end, we do not engage in greenwashing projects.

The market won't wait,
and neither should you.

Reach out to us here.
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